Google is my new Bestest BFF

Google is my new best-friend-forever. How do I know this? Easy - over a dozen people I've never met have emailed me to tell me so in the past day.

Google replaced a colored bar with numbers. The implications are huge. The enthusiasm over the transparency, on the other hand, is what's curious. Google, so far ahead of the pack in so many things, is now catching up to much smaller keyword traffic analyzers who have offered numbers for decades.

Did those smaller keyword traffic analyzers become my BFF by doing so? Did everyone and his pet gerbil email me, frothing with joy when they heard? No. Because TRANSPARENCY should be a rule, not an earth-shattering exception.

Bless their hearts.